Portfolio:Anna

Anna Joy

Let me tell you about my journey and why I’m passionate about the intersection of design and marketing.

Hello, my name is Anna, and I am a Digital marketer & Graphic designer with experience in branding, typography, WordPress website development, digital marketing and UX designing.

My journey in the design and marketing world started with a bang in 2018. While diving into freelance opportunities through Annlagras.com, I also landed a thrilling offer at Exotic Holidays. As my skills and vision evolved, I knew it was time to evolve my own brand. In 2020, Monday Designs was born, reflecting a deliberate shift towards showcasing my expertise and serving clients on a global scale.

I am passionate about creating effective visual solutions for brands and businesses.

Crafting user-friendly interfaces: I design visually appealing and functional web applications that prioritize both aesthetics and user experience.

Strategizing brand journeys: I understand the power of a consistent brand presence across diverse channels, and I love crafting marketing strategies that bring a unified vision to life.

Collaboration is key: I’ve nurtured strong relationships with clients, suppliers, and team members, ensuring seamless collaboration and successful project outcomes.

Data-driven decisions: I don’t just create, I analyze. Case studies and brand guidelines form the foundation of my approach, ensuring results are measurable and impactful.

From concept to reality: I translate ideas into concrete solutions. Wireframes, prototypes, and mockups are my tools for clear communication and gathering valuable feedback.

Bridging the gap: I believe design and development go hand-in-hand. Collaborating with developers ensures seamless integration and a flawless user experience.

Content that connects: I work closely with marketing and product teams to create engaging graphics and multimedia content that resonates with target audiences.

I’m seeking opportunities to contribute my skills and creativity to innovative projects and collaborative teams.

About Me

My Skills

Today, I stand as a Marketing Coordinator with a diverse skillset honed through both freelance and agency experience. My Master’s degree in Computer Applications fueled my love for design and marketing, which I further amplified through digital marketing certification and a creative design and media course.

Each project is tailored to my client’s needs and reflects my dedication to delivering high-quality work that meets their goals. I am constantly exploring the latest design trends and technologies to provide my clients with innovative solutions that are both functional and aesthetically pleasing.

2021- Present

Digital Designer | UX | WordPress Development

Monday Designs

Develop visual identities and brand guidelines for clients, ensuring consistency and brand recognition across various platforms.
Collaborate with marketing teams and clients to understand design requirements and translate them into effective designs.
Create visually appealing print materials, including brochures, posters and event collateral.
Design engaging websites, landing pages, and social media assets, enhancing user experience and driving user engagement.
Use industry-standard software, such as Adobe Creative Suite, to create high-quality designs.
Manage multiple projects simultaneously, delivering projects on time and within budget.
Worked with various clients on diverse design projects, including logo design, brand identity, and promotional materials.
Developed creative concepts and delivered innovative design solutions that met client expectations.
Managed client communication, understood their requirements, and provided regular updates throughout the design process.

2018-2022

Graphic Designer: Exotic Holidays

Designed visually appealing marketing materials, including flyers, banners, and social media graphics.
Collaborated with clients to understand their design needs and developed creative solutions.
Ensured brand consistency across various marketing assets, maintaining brand integrity.
Create marketing support materials like EDMs,.
Video editing.
Create brochures and magazines for all the destinations.
Illustration of itinerary and mapping the destination.

2016 -2018

Junior Software Test Engineer

Participated in the testing of software applications, including functional, regression, and system integration testing
Analyse product test requirements.
Develop Automation testing using Selenium, Spec Flow, Docker.
Writes, executes test plans & report issues.
Executed test cases and logged defects using various testing tools, such as JIRA.
Perform manual testing when necessary to ensure that test automation results are accurate.
Assisted in creating and maintaining test documentation, such as test plans, test scripts, and test reports.

My Experience

In addition to my overseas experience, I have spent the past year working as a Software Test Automation Specialist in New Zealand. This experience has further enhanced my ability to identify areas for improvement in the software testing process and develop effective automation frameworks. I have gained proficiency in utilizing various testing tools and technologies, including Selenium, React Native, Javascript, Jira etc